The Fish Can Sing plugs Coors’ C2

Coors has hired The Fish Can Sing to handle consumer PR for the launch of C2, a low-alcohol version of its Carling lager brand.

C2 has two per cent alcohol by volume but is brewed to taste the same as normal lager.

The US brewer has put more than £1m behind C2’s initial launch phase, with TFCS hired on a six-month project.

The agency will support the national roll-out of the brand which became available in some pubs last month.

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