Gartner reviews UK B2B account

IT industry analyst and consultancy Gartner has put its UK B2B account up for review, the first time it has put its PR out to tender since hiring August.One Communications seven years ago.

Gartner has shortlisted six agencies including August.One, and will stage pitches in early February.

‘We want to achieve coverage in the business, financial and IT press to reflect the quality of advice we give to clients,’ said Gartner EMEA senior PR director Hanne Main.

The brief includes pan-European media relations. ‘It is important for the agency we appoint to have experience beyond the UK,’ said Main.

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