Sporting Index in spread-bet push

Web-based spread-betting agent Sporting Index has hired The Idea Generation as its first PR agency as the three-year-old firm tries to boost its profile outside of major cities.

The offensive will promote Sporting Index analysts’ predictions, the company and the concept of spread betting, according to Idea Generation account manager Dave Wild.

‘Spread betting works on the same principle as buying stocks and shares,’ said Wild.

The campaign will follow the rest of the football season, the Six Nations rugby tournament and the Ashes.

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