The mobile phone operator amassed positive coverage after it kick-started an unprecedented demonstration of charitable support from Britain’s largest companies with a £1m donation towards the Asian tsunami disaster relief efforts.
Tesco led the way for supermarkets by donating £100,000. Its climb back to the top of the table was also due to cutting the price of 500 products by an average of nine per cent – sparking predictions of a supermarket price war.
Asda remained in the top three after it announced that in-store sales of VCRs have been boosted by 60 per cent since Dixons stopped selling the products. CEO Tony Denunzio also received a CBE in the New Year Honours.
Spread-betting company Cantor Index hit rock bottom after it was fined £70,000 by the Financial Services Authority for ‘running a misleading campaign’ that failed to highlight the risks involved with gambling.
Sainsbury’s fell to fourth from bottom after rumours that Allan Leighton was finalising a takeover bid for the firm forced the supermarket to hire Morgan Stanley to develop a defence.
Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.