Campbell-Smith, who has also worked in senior comms roles for Financial Times publisher Pearson, is set to join Rolls-Royce at the end of this month, taking up the role vacated last April by Colin Duncan, who later joined Grandfield as strategic counsel (PRWeek, 11 June 2004).
Campbell-Smith, who declined to comment, will report to chief executive Sir John Rose.
Rolls-Royce has a 15-strong core comms team at its corporate office in
London, though the group itself is divided into four businesses, each with two or three comms staff.
The divisions are Civil Aerospace, Defence Aerospace, Marine and Energy.
At Maitland, Campbell-Smith ran the accounts for Kingfisher and Commerzbank and advised Railtrack on its response to the Government’s move to put the company into administration.
Rolls-Royce has benefited from a recovery in the aviation sector and last October secured a £560m order to supply engines for Nippon Airways’ fleet of Boeing 7E7 airliners.
The company reported a £136m pre-tax profit in its 2004 interim results – up from £115 in 2003.
Prior to joining Maitland in 2001, Campbell-Smith worked for Pearson as director of public affairs and as a strategy and planning director for its educational and Penguin publishing arms.
Campbell-Smith worked for The Economist between 1989 and 1994, first as Britain editor and then as US business correspondent in New York. He has also worked at the FT where he contributed to the Lex column and foreign desk.
Campbell-Smith is also author of the 1986 publication Struggle For Takeoff: The Story of British Airways, a book detailing the privatisation of the UK’s national airline.