Islington bids for ‘A1’ regeneration

Islington Council is preparing a PR campaign to promote the ‘A1 Borough Project’, a major scheme to regenerate the Archway, Holloway Road and Finsbury areas of London.

It has teamed up with Transport for London and regeneration body Islington Strategic Partnership to run a two-year campaign promoting the initiative – designed to revamp those areas that border the A1 – to local, national and trade press.

Islington resident and TV celebrity Clive Anderson will attend a tree-planting ceremony in the new year to support the campaign.

The drive is also designed to encourage the community to get involved in the planning of the project via local meetings.

In addition, the council plans to run a poster campaign and produce a DVD on the project to distribute to council staff, businesses and community groups in the area.

The council has secured funding for the first two years of the ten-year project from the Government’s Neighbourhood Renewal Fund.

Council communications manager Lizzie Deane, who is leading the PR campaign, said: ‘There are problems with litter and anti-social behaviour in these areas that we want to tackle.

‘Our officers walked the three-mile length of the A1 through Islington to assess where we could regenerate in order to create pleasant community areas,’ she added.

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