Public sector news in brief

BIRMINGHAM: Birmingham University has hired DTW to review its internal communications and ensure it is prepared for a more competitive higher education market with the introduction of top-up fees in 2006. The agency will recommend how the university should develop its internal comms over the next five years.

DUBLIN: The Irish Food Board is on the hunt for an agency to handle its Food Dudes healthy eating programme for primary schoolchildren in Ireland. The three-year campaign will target schools in disadvantaged communities where consumption of fruit and vegetables tends to be lower than the average for the general population, the board said.

HERTFORDSHIRE: Learning and Skills Council Hertfordshire has appointed Robert Beahan as acting head of marketing and communications. Beahan was previously a communications executive and is covering for Lynn Maguire, who is on maternity leave until July. He leads a team of three and manages internal and external communications, web development and marketing.

EAST MIDLANDS: Corby Borough Council comms officer Jon Whowell has been seconded to the East Midlands Regional Assembly (EMRA) as a policy adviser on communications and community involvement. The role is based in Melton Mowbray. The regional assembly has three main roles: scrutinising of the East Midlands Development Agency (EMDA),

co-ordinating regional policies and acting as the regional planning body.

GLASGOW: NHS Greater Glasgow last week launched a campaign called ‘Play Safe in Glasgow’ to reduce alcohol-related violence and to promote a better atmosphere in the city centre. It has launched a website and is distributing postcards and posters in pubs and clubs.

STOCKPORT: Stockport Council has begun a campaign to promote a counselling websitedesigned to help young people battling against the winter blues. It targets young people at school and college in Stockport and includes ads on local radio station Galaxy 102, and inside buses in order to target young people on their way to school or college, as well as a roadshow. The site provides help and support for young people in the borough aged 11 to 25.

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