Bishop of B’ham hires PR director

The Bishop of Birmingham, the Right Reverend Dr John Sentamu, has hired Acorn’s Children’s Hospice comms manager Jessica Foster as his director of communications.

The move comes as the diocese gears up to celebrate its centenary this year with a 282-mile cross-parish pilgrimage by the bishop.

Foster will be responsible for internal and external communications and plans to use the anniversary to get more people involved in the Church.

She intends to target women’s and men’s magazines, and local news pages, in an attempt to reach out to parents.

‘People often come back to the Church through their kids and, because religion affects every part of life, [this campaign is] suitable for the content of lifestyle pages,’ said Foster.

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