Dyslexia group enlists celebs for schools campaign

The British Dyslexia Association will use dyslexic celebrities such as Robbie Williams and Damon Albarn to draw attention to the launch of its ‘Xtraordinary People’ fundraising scheme this month.

The initiative, which was set up by Band Aid trustee Chris Morrison, aims to raise awareness about dyslexia as a ‘learning difference’ and celebrate the success of dyslexic role models.

The association has hired Firefly Communications to kick off a campaign that encourages schools to be ‘dyslexic friendly’ and to increase teachers’ understanding of the condition.

‘The lack of help dyslexic children receive in schools is quite astounding,’ said Morrison. ‘This is perhaps why a high percentage of young offenders are dyslexic.’

Details of celebrity support, and a report highlighting a lack of training for teachers, will be published later this month in a bid to gain publicity.

The BDA will also attempt to sell in recipes by dyslexic chefs such as Jamie Oliver and Ed Baines to the national press to encourage people to hold fundraising lunches.

The charity said it intends to hold an ‘Xtraordinary Week’ in May, when members of the public will be encouraged to ‘do everything upside down and back to front’.

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