Pleon appoints military PR expert to launch UK arm

Pleon, the international agency brand created last autumn by the merger of Brodeur and ECC Group, has hired military communications specialist Ian Tunnicliffe as a director, with a brief to launch its UK public affairs practice.

Tunnicliffe joined this week from the Office of Strategic Communications, the media hub of the Coalition Provisional Authority in Baghdad, where he led media strategy to inform the Iraqi population about coalition and UN activities.

The role saw him liaise with senior officials in the White House, Number 10 and the Foreign and Commonwealth Office. Tunnicliffe said he would ‘bring

inside knowledge of how government policy works’ to Pleon, where he reports to UK CEO Geoff Beattie.

His brief will be to build its PA function in London as well as offer UK political consultancy to clients in other countries, working closely with Pleon’s Brussels-based director of European PA Detlav Samland.

Pleon has a 56-strong practice in Brussels as well as operations in Vienna and Amsterdam and is preparing to open further PA branches in Paris and Rome.

Tunnicliffe is also a former chief of staff of the military intelligence brigade and intelligence officer at the multinational brigade centre in Kosovo.

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