B-M steals Trimedia MD to rouse its UK practice

Burson-Marsteller has hired Trimedia managing director of public affairs Simon Elliott to fire up the PR giant’s UK lobbying arm.

Elliott joins B-M as public affairs practice chief, ending the agency’s nine-month search to replace Malcolm George, who quit last April to join US computer outsourcing giant EDS.

B-M UK chief executive Per Heggenes, to whom Elliott will report, said Elliott would be on board as early as this month.

But Trimedia International CEO Michael Murphy said: ‘Simon has indicated a desire to move on. He has a 12-month notice period. We intend he will fulfil his contract with us to ensure we honour our obligations to clients.’

Heggenes said he wanted to double the eight-strong London PA practice over the next year and that Elliott would bring ‘energy and attitude’ to the business.

Reporting to Elliott will be directors Peter Digger and Bill Royce, who jointly led B-M’s public affairs practice in the UK for most of last year.

Elliott, whose key clients at Trimedia included Scottish Courage and Pringle, joined hatch-group in February 2002. The agency was renamed Trimedia after the latter’s acquisition by Huntsworth last March.

A former editor of Jane’s Defence Weekly, Elliott started his lobbying career at Shandwick Consultants in 1995 as a defence and aerospace specialist before spells heading the public affairs arms of The Maitland Consultancy and Flagship Group.

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