Tonic Life Communications will promote FECS’s biennial conference, which will, for the first time, have a programme dedicated to patients as the umbrella body seeks to convince policy makers to give greater priority to cancer issues.
The start-up agency won a four-way pitch to promote the conference, ECCO 13, which will be held in Paris from 30 October to 3 November.
Another first for the conference is a three-day ‘Patients’ Programme’, which will run in advance of the scientific meeting.
Tonic Life is targeting both specialist and non-specialist media to boost attendance.
Tonic Life CEO Scott Clark and account director Stephanie Makin lead an
account team, reporting to Brussels-based FECS comms manager Stuart Bell.
ECCO 12 was held in September 2003 in Denmark and was promoted by a team of freelances headed by Margaret Willson.
Tonic Life was co-launched three months ago by Clark, a former Fleishman-Hillard UK MD.