Tonic Life nets FECS cancer job

BRUSSELS/LONDON: The Federation of European Cancer Societies (FECS) has called in agency support as it prepares for a PR campaign to boost awareness of inequality in cancer care across the Continent.

Tonic Life Communications will promote FECS’s biennial conference, which will, for the first time, have a programme dedicated to patients as the umbrella body seeks to convince policy makers to give greater priority to cancer issues.

The start-up agency won a four-way pitch to promote the conference, ECCO 13, which will be held in Paris from 30 October to 3 November.

Another first for the conference is a three-day ‘Patients’ Programme’, which will run in advance of the scientific meeting.

Tonic Life is targeting both specialist and non-specialist media to boost attendance.

Tonic Life CEO Scott Clark and account director Stephanie Makin lead an

account team, reporting to Brussels-based FECS comms manager Stuart Bell.

ECCO 12 was held in September 2003 in Denmark and was promoted by a team of freelances headed by Margaret Willson.

Tonic Life was co-launched three months ago by Clark, a former Fleishman-Hillard UK MD.

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