Awareness campaign close-up: Macmillan wins celebrity support

Organisation Macmillan Cancer Relief Campaign Cancertalk Week and The Big Hush PR team In-house Budget Undisclosed Date 24-28 January

Macmillan Cancer Relief is using celebrities including actor Robbie Coltrane as it seeks to boost awareness of its forthcoming Cancertalk Week.

Children’s authors Jacqueline Wilson and Anne Fine are also backing the charity’s annual campaign, which seeks to encourage schools and youth groups to stage activities designed to help children understand cancer.

Kids’, teen, parenting and consumer titles, as well as the national, regional and local media, have been targeted with tailored press releases, as have teaching and education publications and broadcasters.

Around 2,000 schools will hold awareness-raising assemblies and events, such as encouraging kids to design posters and write plays. In addition, sponsored silence The Big Hush will be held in schools on 28 January.

The Big Hush was launched in 2001 under the slogan ‘Hold Your Tongue’ – the event was renamed last year and is again supported by Nationwide Building Society, which has supplied an eraser for every child taking part; Cancertalk Week launched in 2002.

Macmillan is handling the campaign in-house.Contact Cancertalk Week press officer Nicola Ryan on 020 7840 4689 or The Big Hush press officer Susie Richardson on 020 7840 7809.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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