Daisy Foods plans anti-obesity drive

Organic baby-food company Daisy Foods is to emphasise the role weaning can play in the development of healthy eating habits via a consumer PR drive.

A two-month campaign by Phipps PR, for its frozen baby food Fresh Daisy, will aim to capitalise on media interest in obesity issues to gain coverage in mainstream consumer press.

It will use endorsement by nutritional academics along with research showing the positive effects of a healthy diet in early childhood.

Grocery trade media will be targeted in a bid to boost distribution of the 18-month-old product which is available in selected Tesco, Sainsbury’s, Asda and independent stores.

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