Uppermost was the claim that DB was prepared to raise its bid and compromise on every aspect of the deal.
Alongside DB’s conciliatory messages, however, were insiders’ predictions that CEO Werner Seifert would launch a hostile bid if spurned by the LSE again. The Financial Times noted that ‘those who know Mr Seifert well believe he is likely soon to run out of patience and resort to a hostile bid’
DB’s message was further undermined by the prospect of a Euronext bid, which, commentators agreed, had ‘more synergies’ (The Observer, 2 January) with the LSE.
The Evening Standard (4 January) regurgitated a Financial Mail interview profiling Seifert and his ‘disgust’ at having his private life raked over by voracious UK journalists. Should Seifert’s bid be successful, he may need to show his conciliatory side to the British media as well.
Anthony Hilton, p13
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk