Newport body in makeover effort

Regeneration firm Newport Unlimited has begun a ten-month media relations campaign to promote its 15-year improvement plan for the South Wales town.

The campaign targets local, regional and national media and trade press and is managed by retained agency Freshwater UK, hired in November following a four-way pitch.

The plans include building a city centre waterfront and cultural quarter, homes by the marina, offices, more retail space and the creation of up to 4,000 jobs.

The strategy is designed to attract private sector investment in the area following the closure of Ilanwern Steel Works in 2001.

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