Skills council hands Wye comms chief position

The Learning and Skills Council (LSC) has appointed a new comms chief as it strives to meet targets in encouraging more people into training and education.

Director of the chair and chief executive group Rob Wye took up the beefed up position of director of comms and strategy this week as his department merges with the 25-strong communications directorate – part of a wider organisational restructure.

Outgoing director of communications Jan Davison, who has held the post for two years, is to become a freelance consultant.

LSC wants to reduce the number of people without any qualifications by 40 per cent by 2010, said Wye.

‘The big issue in the new role is how we will increase the number of young people getting qualifications to help their employers succeed,’ he said.

‘We will be promoting training to employers to encourage them to invest and to make them aware of the training available,’ he added.

Wye retains the role and responsibilities of director of the chair and CEO group, which includes planning and business improvement functions and the legal team. He reports to LSC chief executive Mark Haysom.

LSC, which is charged with overseeing all education for over-16s, has restructured as part of a cost-cutting exercise in line with recommendations made in the Gershon Review. Wye said: ‘We need to improve efficiency because we have less money. The efficiency drive coming from the Gershon Review means all public bodies have to curb spending by 15 per cent by 2008.’

The LSC’s communications team will take over the Department for Educations and Skills’ (DfES) basic skills campaign in April – part of the DfES’s own efforts to conform to Gershon’s recommendations.

Wye said he would review the advertising campaign featuring gremlins as part of his remit.

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