Finlandia as hero in Christmas image campaign

Polish artist Andrzej Mleczko, well known for his cartoon work, is working with Finlandia Vodka on an image building campaign for the Christmas period.

Liberty Group has been appointed to handle media relations and corporate PR for the brand in Poland. Mleczko will produce a collection of humorous works, which will be shown in a public exhibition at the artist's gallery in Warsaw and Krakow in 2005.

At the same time Finlandia Polska will produce an accompanying publication devoted to the artist's work, based around the vodka brand as a cartoon hero. Mleczko's work will also form the basis of the brand's 2005 calendar. The project is a continuation of work associated with the launch of Finlandia Redberry, which is unique to Poland.

Poland is the world's second largest market for Vodka, after the USA.

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