Opinion: Bhopal hoax inflicts widespread damage

As this edition is the final PRWeek of 2004, it behoves this column to touch on some of the big issues of the year. Just as I was scratching my head over this tall order, the BBC came to my rescue with its Bhopal bloomer. As a theme it has all the elements: corporate responsibility - or lack of it - activists operating double-bluffs, an overenthusiastic media, a vivid demonstration of the power of the internet, and dented reputations.