Powergen picks Red for ‘humour’

Powergen has hired The Red Consultancy to handle its consumer PR in a bid to show the ‘emotional’ side of the UK’s second-largest energy supplier.

Nick Lakin, UK retail PR and internal comms manager at Powergen parent company E.ON, said its PR would use humour to get consumers to think about energy in everyday life.

The move follows the use of comedian Simon Day as the face of its advertising for the past year.

Red won the six-figure account after a pitch against five-year incumbent Lexis PR, Porter Novelli and Seventy Seven PR.

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