She joins from a role as consumer director at Citigate Dewe Rogerson and is reunited with MD of brands Jonathan Sanchez, whom she formerly worked alongside at Freud Communications.
Barron started in the newly created role this week and has a brief to work with clients such as Danone and The Army – and also to ‘incentivise staff’, said Sanchez, who joined from Freuds nine months ago.
