Blueprint PR wins Choices account

Home-entertainment chain Choices has hired Blueprint PR to promote the firm as Britain’s largest stockist of classic movies.

The agency is tasked with raising the profile of the 220-strong chain and publicising store openings, with one store launch planned for every fortnight over the next 12 months.

It will use classic film character lookalikes to drive awareness of the chain’s range of products, which comprises videos, DVDs, games, mobile phones, iPods, consoles, DVD players and snacks.

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