Travel company ebookers catapulted into the top five following founder Dinesh Dhamija’s deal to sell the firm to Cendant for £209m.
Tesco dropped two places to third – it maintained a high position despite criticism from angry staff over a plan to axe Christmas bonuses.
Arch-rival Asda rose five places to the top of the table after publicising plans to invest at least £150m to strengthen its presence within the M25.
The Football Association fell to second from bottom after it was warned it faces fresh revelations over the conduct of its executives.
Details of sexual harassment claims were submitted to the employment tribunal service and Faria Alam demanded compensation for her exit earlier this year.
The BBC suffered after government advisers warned the licence fee will soon become unsustainable.
Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.