HydroTap maker Zip in PR drive

Water-heater manufacturer Zip is set for a trade media drive for the spring 2005 launch of its dispenser of freshly filtered boiling and chilled water HydroTap.

The PR campaign by Fuel PR will emphasise the ‘stylish’ design of the tap to target trade titles for key influencers such as architects, engineers, interior designers, restaurateurs and the media.

PR activity will also use consumer media to highlight the product’s energy efficiency and the environmental and health benefits of using the HydroTap.

The device does not have to be installed in a sink and can be mounted on any bench-top that has access to plumbing, with the boiling, chilling and filtering unit able to be stored out of sight.

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