Barclays exploits power of images

Barclays has called in photography agency Visual Media to improve the effectiveness of its press relations and identify the opportunities for extra coverage through photography.

Barclays head of group PR Pam Horrell said as well as responding to photographic assignments Visual Media will be briefed about Barclays communications plans so it can devise ideas for the bank to communicate visually and creatively.

‘Banks aren’t always the most exciting organisations to cover, but photographs draw the eye to the page and if there is a good photo people are more inclined to read an article,’ said Horrell.

Barclays’ 12-person in-house group communications team has previously used freelance photographers but was looking for advice about how photographs can improve its success at selling-in stories.

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