Pope joins animal protection group as first PR head

The Society for the Protection of Animals Abroad (Spana) has appointed The Blue Cross senior press officer Simon Pope as its first head of comms as the 80-year-old charity seeks to bolster awareness of its work.

Pope, who joins on 4 January, is a former UK PA manager for the International Fund for Animal Welfare and political researcher for Nigel Griffiths MP.

He will report to Spana director of fundraising and comms Caroline Pons.

‘Spana has a ridiculously low profile. This appointment is an opportunity to do something about that,’ said Spana CEO Jeremy Hulme.

The charity works in Morocco, Tunisia, Ethiopia, Jordan and Syria and is currently running an emergency programme for animals affected by the crisis in Sudan.

Its UK office concentrates solely on fundraising.

Spana has visited Iraq twice since the invasion by coalition forces; on its first excursion, only one month after the invasion, it delivered 30 tons of feed and £30,000 of veterinary drugs.

‘Most of the people we deal with are poor farmers whose only concern is to feed their families. If they lose their cow it is a serious situation. So if we can help, we do so,’ said Hulme.

Spana retained Grant Butler Coomber until August this year, said Hulme.

‘We didn’t feel we had somebody dedicated entirely to raising our profile. We thought we would achieve better value for money by bringing someone in-house,’ he added.

GBC now works for Spana on a project basis.

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