Profile: Petrol-head with gravitas - Daniel Ward, communications director, MG Rover Group

Serious and understated, Daniel Ward might not seem the dynamic figure needed to turn round the reputation of a car maker that houses two of Britain's most iconic marques but is struggling to get out of the red. In person, however, he is impressive, towering well over six feet and speaking with a certainty that leaves you in no doubt who's calling the shots.