IT provider Star appoints Bite

Gloucester-based pay-as-you-go IT system provider Star has dropped HBL Media, its retained PR adviser of four years, and hired Bite Communications as the company bids to move away from its internet service provider image.

Star did not ask HBL Media to repitch for the B2B account, which is believed to be worth up to £10,000 a month.

HBL Media continues to retain the account for Star’s sister firm Message Labs, the email virus-scanner provider.

Formerly known as Star Internet and a subsidiary of Star Technology group, the company took on the name of Star in September. Star began life as an ISP but is a supplier of IT services and capacity.

l Bite senior V-P Jonathan Gandal is to run the agency’s New York office, which will open next month.

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