The company is drawing up a shortlist of up to five agencies to pitch for the brief in a move that puts in jeopardy Hyperion’s five-year relationship with tech agency Object Marketing.
The company is planning to expand the PR brief to reflect the expansion of its product suite, following 2003’s acquisition of Brio.
While Hyperion has traditionally focused on software that helps businesses handle their financial affairs, it is now also selling Brio’s reporting, query and analysis software.
