Princess Cruises brings in Halpern

Princess Cruises has hired Halpern to help it drum up celebrity ambassadors ahead of the inaugural UK season of its vessel Sea Princess.

The agency will also target the travel, lifestyle and celebrity media to promote Princess Cruises as the Carnival-owned line aims to boost UK passenger numbers.

Sea Princess will cruise out of Southampton from next May and becomes the US line’s first ship to sail regularly from the UK.

Halpern, which replaces Porter Novelli beat Jackie Cooper PR and Brighter PR in a pitch.

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