News in brief

JAMES MAXWELL AWARD: The 2005 James Maxwell Award is open for entries from graduates and undergraduates in full-time education. The winner has the chance to spend a year at Ketchum. For information contact Cate MacCreadie on 020 8267 4017 or at

PR PITCH: Food-storage and cleaning-product brand Addis is reviewing its PR support, threatening Romerco’s ten-year hold on the account. A pitch will see the agency go head-to-head with The Grove PR Consultancy, Saffron PR and Lawson Dodd.

CONSUMER: KFC has appointed Weber Shandwick as its US agency of record. WS replaces Edelman, which walked away from the account in a dispute over terms.

CORPORATE: Fishburn Hedges has been appointed to provide UK corporate PR support to HR consultancy Hudson. FH was appointed following a five-way pitch.

RUGBY: Former Number 10 comms director Alastair Campbell is to offer media relations advice to the British & Irish Lions for next summer’s Rugby Union tour of New Zealand.

APPOINTMENT: Hewlett-Packard has promoted Neta Tully to UK Enterprise marketing director, with responsibility for marketing and PR, to replace Ian Curtis, now head of H-P’s Enterprise Software Business Group.

TOURISM: VisitBritain is hunting for a US director of comms after the retirement of Robert Titley. The tourism body is also looking to add a Los Angeles-based PRO to encourage tourism to UK film locations.

MOTOR SHOWS: Emap has appointed Communique to handle PR for two motoring exhibitions next year – the MCN London Motorcycle Show and Classic Cars Live.

TECHNOLOGY: Semiconductor firm Agere Systems has hired Neesham PR to handle B2B PR in the UK and Scandinavia.

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