Littlewood has for the last six months been national co-ordinator for the NO2ID group against the introduction of ID cards. Before that he was campaigns director at human-rights group Liberty.
Littlewood will go head-to-head with Labour head of press and broadcasting Matthew Doyle and Conservative deputy press secretary George Eustice in his bid to gain equal coverage and airtime for the Lib Dems.
‘Trust is an enormous issue in this election and we want to get the message across that we are a trustworthy party and that our leader Charles Kennedy is a decent and trustworthy man,’ he said.
Littlewood starts next week, overseeing an eight-strong press office and will report to Lib Dem chairman Matthew Taylor and chief executive Chris Rennard.
He replaces Robin Banerji, who quit to become interim head of communications at the Commission for Social Care Inspection (PRWeek, October 15).