Sainsbury’s top PR role for Wood

Troubled supermarket giant Sainsbury’s has downsized its top PR post in the wake of the departure of director of corporate relations Jan Shawe.

It has promoted head of media Pip Wood to become director of communications, a role that passes many of Shawe’s marketing responsibilities to director of marketing Stephen Nelson.

Wood reports to Nelson and Sainsbury’s CEO Justin King, while Shawe reported to King alone.

Wood’s role oversees consumer and corporate comms, media relations and PR around Sainsbury’s property portfolio.

Internal communications responsibilities have been hived off to director of customer services Gwyn Burr.

Wood said the changes had been made to make sure retailing and marketing functions better reflected the company’s ‘number one commitment of driving sales’.

She ruled out a review of Sainsbury’s retained corporate and financial PR agency Finsbury in the next six months, but could not rule out redundancies in her newly inherited 20-strong team as part of 750 head-office job cuts the company plans to make at its Holborn headquarters.

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