Absolut UK comms manager Annette Eliasson said the Level launch would be its biggest PR initiative next year as the Absolut brand looks to evolve to offer products for a wider range of drinking occasions.
Paget won a four-way pitch against Frank PR, Purple PR and Naked Communications.
Eliasson said initial talks between Absolut, its UK distributor Maxxium and Henry’s House, resulted in a mutual decision to end the agency’s five-year hold on the account.
