EnCams moves to clear unused cars

EnCams, the charity that runs ‘Keep Britain Tidy’, is set to launch a campaign to rid the country of abandoned vehicles.

The charity has persuaded almost 200 councils across the UK to hold a two-week removal charge amnesty in January to encourage people to call in with the whereabouts of abandoned vehicles.

A report detailing the cost and scale of the problem for councils, as well as the detrimental impact it has on communities, will be sent to national media in an attempt to gain publicity about the amnesty.

‘We want to get people to be aware that they should remove unwanted vehicles as soon as possible – before they get set on fire, smashed up or used for drug deals,’ said EnCams media manager Peter Gibson.

Case studies will be sent to tabloids and men’s magazines to try to reach the charity’s target audience, men aged 20-45. Fire, police and council publications will also be targeted.

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