The white-goods firm is looking to hire an agency to create a ‘PR concept and strategy’ for its brand in Europe, according to European director of customer loyalty Esther Berrozpe.
It has whittled down a seven-strong list of agencies from across Europe to two – including a UK agency – to battle it out. The review is being conducted out of Whirlpool’s HQ in Italy.
It uses separate agencies for each European market.
