It is to focus on young families, honeymooners and wealthy young men – as well as its more established clientele of the affluent middle-aged – having found that these groups are all looking for more adventurous holidays in its core markets of Latin America, Africa and India.
Cazenove+loyd has picked lifestyle agency Halpern following a three-way pitch, replacing Ann Sadler PR. The strategy will include selling in travel and celebrity travel stories to women’s and men’s magazines, national news-papers, TV and radio as well as the travel media.
