Cazenove+loyd runs travel push

Specialist travel agent cazenove+loyd is embarking on a drive to target a younger, broader audience after pitching its PR account.

It is to focus on young families, honeymooners and wealthy young men – as well as its more established clientele of the affluent middle-aged – having found that these groups are all looking for more adventurous holidays in its core markets of Latin America, Africa and India.

Cazenove+loyd has picked lifestyle agency Halpern following a three-way pitch, replacing Ann Sadler PR. The strategy will include selling in travel and celebrity travel stories to women’s and men’s magazines, national news-papers, TV and radio as well as the travel media.

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