Edelman Europe vice-chairman Michael Burrell said the deal would add a public affairs business to Edelman’s Paris operation at a crucial time.
‘We have a number of existing clients that are interested in public affairs in France,’ he said. ‘Against a background of the war in Iraq, and with relations strained between the US and France, it is only natural that US companies would be keen to project a positive image in France.’
Two of Edelman’s biggest US clients are Microsoft and pharma giant Pfizer.
Burrell said public affairs was a ‘growth area’ in Europe and Edelman was looking ‘particularly closely’ at organic growth or acquisitions in Poland, the Czech Republic and Hungary.
The SCH buy brings to Edelman a four-member team of PA specialists led
by SCH founder Christian Marmain, who will report to Burrell and Edelman France president Marie Rouet. The other staff are senior account executive Vincent Dumoulin and account executives Amandine Peslier and Alexis Breton.
SCH’s French clients include utility giant EDF, Bouygues Telecom and
power transmission system operator RTE.