Diary: Hit or Miss... London 2012

London's Olympic bid reached fever pitch this week as Lord Sebastian Coe, flanked by bid CEO and Air Miles inventor Keith Mills, urged the country to 'make Britain proud and get behind the bid' after much criticism. An intense campaign involving sports stars young and old, including 14-year-old basketball player Amber Charles and 2012 ambassador Helena Flynn (pictured), managed to convince sceptics to back the bid. The Daily Telegraph, for one, labelled detractors a 'carping, miserable bunch'.

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