News Analysis: Will consumer PR revive hurt M&S?

M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant of British retail, leaving consumers wondering whether M&S will ever recapture the success of its heyday.

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