Direct Line brings in Band & Brown

Direct Line this week appointed Band & Brown Communications to promote its insurance products after a four-way pitch.

The agency will start work in 2005 on consumer PR projects promoting Direct Line’s motor, home, travel and pet insurance.

Band & Brown worked for Direct Line on a project basis two years ago. It replaces Lansons Communications, which will finish work on a project next month.

Direct Line, a subsidiary of Royal Bank of Scotland, announced last month that motorists with its insurance will no longer lose their no-claims discount if they are hit by an uninsured driver.

It took the step amid growing concerns about the number of people driving without cover.

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