Frank PR sets up fashion division

Consumer specialist Frank PR has launched a fashion division and hired Peter Matthews, former director of UK operations for ethical clothing manufacturer American Apparel, as fashion director.

The division will aim to build its fashion client portfolio and give existing clients more insight into youth trends, according to Frank MD Andrew Bloch.

‘We will be able to put clients in touch with up-and-coming designers,’ he said, adding that it was looking at producing branded overnight bags for client Brylcreem.

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