Der Bund der Public Relations-Agenturen der Schweiz (BPRA) – the lobbying group for PR firms in Switzerland that counts the Swiss offices of Burson-Marsteller and Trimedia Communications among its members – is supporting Swiss small businesses’ campaign against the changes to earnings declarations.
The Swiss government plans to make the changes voluntary for the first year and compulsory by 2006.
BPRA president Ulrich Bollmann told PRWeek the cost of implementing the changes would hit small businesses hard, in particular Swiss PR firms, which typically have fewer than 60 staff.
