An agency with travel experience would be well equipped to service the three-year contract, said senior corporate communications manager Rebecca Milton.
The brief will involve focusing on specific properties and seasonal events, depending on where English Heritage wants to boost visitor numbers and income, she added.
The body owns more than 400 properties throughout the UK and organises around 500 seasonal events such as Easter-egg hunts, historical enactments, and craft weekends. Milton said: ‘We try to make events interactive to bring history to life.’
The successful agency will be expected to target the national media, with regional campaigns the responsibility of the body’s nine regional agencies. The contract is worth £35,000.
English Heritage is also currently reviewing PR for its East of England and the East Midlands regions (PRWeek, 12 November).