Liverpool Vision selects Spin Media for culture job

Regeneration body Liverpool Vision has drafted in fresh PR support as the city prepares to mark its status as 2008 European Capital of Culture.

Spin Media is charged with promoting the city’s current regeneration projects and lobbying to ensure the proposed Kings Dock Development gets approval from planners.

Spin Media secured the business after a four-way pitch, replacing October, which backed out of its contract with Liverpool Vision in August (PRWeek, 17 August).

Liverpool Vision withdrew its support for the proposed development on Liverpool’s waterfront, the Fourth Grace Project – otherwise known as the Cloud building – over spiralling costs. But the move created a conflict of interest for October, another client of which, a property developer, lost money it invested in the programme.

Cloud was set to become Liverpool’s fourth major waterfront landmark, but plans collapsed when its estimated price rose from £228m to £324m, prompting Liverpool Vision to back out.

While a replacement waterfront project has not yet been decided, Spin Media will be charged with promoting the proposed £130m leisure and residential Kings Dock Development planned in the vicinity that will offer a 9,000-seat arena, an exhibition hall, and a 1,350-seat conference centre.

The agency will also promote the Lime Street Gateway Development, which will revamp Liverpool’s train station as well as building adjoining offices, apartments and a new public space before 2008, and The Paradise Street retail development, which will offer 75,000 square metres of new retail space.

Manchester headquartered Spin Media is also to help secure planning permission for the Kings Dock Development from English Heritage, which declared Liverpool’s waterfront a UNESCO world heritage site in July, said agency MD Andy Spinoza.

‘We will target businesses to encourage inward investment and to bring businesses into the city centre,’ he added.

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