BIRMINGHAM: North Birmingham Primary Care Trust has scooped a prize in the 2004 Health Service Journal Awards. Recognising the trust’s comms work, such as its Valentine’s Day campaign on smoking, staff were presented with the award this week at the London Hilton Hotel. The aim of the initiative was to send smokers a Valentine’s card with the message ‘Love your heart – give up smoking’.
NORFOLK: Norfolk County Council has hired communications agency Limehouse to produce its annual best-value report after a competitive pitch. The report compares council spend with last year’s, and will go to all 300,000 county residents. Limehouse is to move to new premises this week, from its current base at Canary Wharf to former PricewaterhouseCoopers building 1 London Bridge to accommodate an increase in staff. The company boasts 120 clients.
DWP: The result of the Department of Work and Pensions’ (DWP) Age Positive at Work Award will be announced at the Personnel Today Awards ceremony in London next week. The award is part of a campaign to tackle age discrimination in the workplace, managed by public sector specialist Geronimo PR, which is sponsoring the award for the fifth year.
DONCASTER: Doncaster Metropolitan Council is to build on last weekend’s first food and drink festival – Deliciously Yorkshire – with a follow-up event next year. The council led PR for the event, managed by the Regional Food Group, Yorkshire and Humber. It took place at Doncaster Racecourse with more than 10,000 visitors attending and is set to return next year to the same place, a council spokeswoman said. The council also worked with local agency Lemon Zest, the event organiser’s retained agency. The exhibition had 80 exhibitors.