The charity said it has found evidence that much of the general public do not realise what constitutes binge drinking and plans to target festive drinkers over December in a bid to educate them about the issues.
A survey on the health implications of drinking heavily will be published on 1 December to highlight the risk of suffering a stroke as a result of binge drinking and the public’s lack of awareness of related problems.
Statistics will be broken down nationally and regionally for newspapers, with Christmas office partygoers a key target audience.
Case studies of people who have suffered consequences of binge drinking will be promoted to the media.
The launch is the first part of a long-term strategic campaign by the charity on binge drinking. The festive push will be continued next year with a campaign that will specifically target women, following the charity’s finding that the proportion of women exceeding the recommended weekly limit of 14 units has almost doubled in the past 15 years.
‘Binge drinking doubles your risk of a stroke because it increases your blood pressure dramatically,’ said Stroke Association media officer Emma Guise. ‘We want people to be conscious of how much they are drinking and the impact it can have on their lives.’
The move follows the Government’s proposals set out in its Public Health White Paper earlier this week to curb binge drinking by placing more information on cans and bottles.