Ellis has been the director of public affairs for the Life Insurance Association since 1988, and will fill the newly created post when the LIA merges with The Society of Financial Advisers (Sofa) to create the Personal Finance Society.
The position has been created to allow the institute – which represents financial advisers and insurance providers – to better lobby the Government when new financial regulation rules come into effect in 2005.
From 15 January, financial products and advisory services will come under the regulation of the Financial Services Authority. A raft of fresh rules governing the transparency of financial advice will also be revealed by the Government before Christmas.
Areas of policy Ellis will focus on include the Government’s bid to make people save more with the launch of its stakeholder savings products next year and the introduction of both mortgage regulation and general insurance regulation.
Ellis joined the LIA in 1988 from the Securities and Investment Board, where he was involved in drafting regulations surrounding independent financial advisers.