Members of the public have been invited to nominate a ‘Little Star’ – a child aged 16 or under who has been treated, or is being treated, for cancer – to mark Cancer Research UK’s Children’s Cancer Month in December.
Cancer Research’s in-house PROs are to target the regional and local media to promote the Little Stars, with an appeal for nominations already under way via both broadcast and print media.
The overall aim of the campaign is to celebrate the nation’s child cancer survivors and raise funds for Cancer Research UK’s research. Dates and locations across the UK are being fixed for events and photocalls, during which Little Stars will receive a certificate signed by celebrities and a Christmas goodie-bag.
Press releases on each Little Star will be produced and targeted at local media outlets.
Geri Halliwell, pop band Girls Aloud and solo singer Javine Hylton are among the celebrities backing the campaign. Children’s Cancer Month is in its fourth year while the Little Star initiative is taking place for the second time.
Other annual Cancer Research UK campaigns include its summer Man Alive initiative.
For more information contact Cancer Research UK regional press officer Angela Kilday on 0131 311 4808
Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk
