It has appointed Cohn & Wolfe following the opening of its Octave jazz bar in Covent Garden.
C&W marcoms director Brandon Stockwell said it would be responsible for building the private company’s profile in trade and consumer media. The agency will report to Glendola MD Alex Salussolia.
‘We’ll position Glendola as a key part of the industry,’ Stockwell said. ‘Glendola won The Publican Pub Operator of The Year, for operators with 49 venues or under, last year, so it is already well respected.
‘The key area where it sees itself growing is in new developments and where it can add something different to show its innovation,’ he added.
Stockwell said C&W’s brief would cover both trade and consumer media.
‘We’ll be looking at anything from reviews of the venues that are suitable for kids to raising [the venues’] profile among a business audience,’ he said.
‘Salussolia is already high-profile as Association of Licensed Multiple Retailers chairman,’ he added.
Glendola is also looking to expand its developments. ‘A lot of operators in the leisure sector look at specific types of venues,’ Stockwell said. ‘Glendola is looking for opportunities to get involved in developments that are different.’
Glendola owns outlets across the UK, with the majority of its presence in the South-East of England.
It owns the Rainforest Café and the CC Club in London’s Piccadilly as well as Waxy O’Connor’s, which opened its London venue eight years ago.